Healthcare marketing

Grow Your Practice by Providing the Best Patient Experience

Let’s begin by evaluating your online presence

    Accelerate your Healthcare Practice with MSDS Healthcare Marketing

    No matter your niche in healthcare, it’s critical to increase your patient numbers and revenue growth. At MSDS Healthcare Marketing, we specialize in helping healthcare practices increase their online presence. We’re a full-service digital healthcare marketing agency that delivers high-impact results to help our practitioners succeed and expand their business for the long-term. When we help patients make the right healthcare decisions, we then make an impact on a practice’s growth.

    Custom Website

    With the influx of the healthcare industry going online, it is no longer enough just to create a website. This is just the starting point. Your website is the center of your online presence and the first place for potential patients to go to. Let MSDS Healthcare Marketing help you in creating a high-converting website that speaks your brand while incorporating conversion elements to ensure that many visitors are converting to patient book-ins.

    Positive Patient Experience

    We understand what it takes to deliver value by focusing on a positive patient experience. Our tried and tested approach is a full-cycle solution that starts from finding the specific patients that you need. We know what motivates your patients, what challenges them, what stimulates their decisions, and most importantly, how to communicate with them. We humanize healthcare marketing by building patient awareness and trust.

    Patient-focused growth strategy

    By having a growth mindset in our strategy, your practice can focus on delivering a quality patient experience to make your patients satisfied with your services. This will ultimately lead to higher patient retention and exceptional patient experience so that they will stick around for a long time. Happy and satisfied patients become advocates for your practice and they are likely to provide a great number of positive online reviews.

    Your Digital Marketing Partner

    Your Healthcare Marketing Partner

    We at MSDS Healthcare Marketing live the challenges of healthcare marketing, day in and day out. Ours isn’t a traditional model. We will be your partners to maximize the value of your practice. You need a partner that truly understands your practice. Unlike other agencies, we implement a well-rounded marketing strategy while adhering to the numerous restrictions and regulations common in the healthcare industry.

    A Capable Team

    Whether it’s social media management, regular website updates or email newsletters, we work to complement your practice and fill the gaps when you are short-handed. Our healthcare marketing team has the unique experience required to take your practice to the next level. We’ve assembled a team of strategists, artists, developers and patient advocates to get you where you need to go.

    Get More Clients

    At MSDS Marketing, we analyze and apply cutting-edge techniques to healthcare marketing that gives you a competitive advantage. Competition in the healthcare industry is intense, so partnering with us can help command attention during the first impression with your patients.

    Google My Business

    Our aim is to help you make the most out of Google My Business (GMB) in today’s competitive healthcare market. GMB has a significant impact on marketing results for healthcare practices. Your practice can make an excellent first impression on potential patients with an optimized local search engine presence. With GMB, we can help you connect with your patients, post updates and see how patients are interacting with your practice on Google. We will not only help you in building and establishing your brand presence but also gain an edge over your competitors in your area.

    Local SEO

    A local SEO campaign is a great way to attract new patients to your community so that your practice can thrive. MSDS Healthcare Marketing’s local SEO services will help boost your practices’ ranking on Google. Our team of healthcare marketing professionals will work with you to drive more qualified traffic to your practice, accumulate positive reviews, increase your online exposure and ultimately get new patients to your door. Investing in local SEO will help your practice stand out from your local competitors.

    Build Your Reputation

    Your website needs to be the best choice for patients’ healthcare needs. You want your healthcare practice to become a trusted care service and a reliable partner on a patient’s journey. Growing your practice requires a proactive approach to earn your patient’s trust.

    Social Media Channels

    Social Media platforms are the best way to create awareness, educate your patients and communicate with them. In these challenging times, when there’s so much uncertainty around us one thing that patients want is trust. Your social media provides patients with trust and provides you with an opportunity to update, inform and keep your patients health at the top.

    Review Management

    Since the healthcare industry operates on trust, it is equally important to partner with a specialist healthcare marketing agency that can help bolster your practice’s online reputation. MSDS Healthcare marketing offers a proven strategy to encourage, nurture and monitor your patient reviews. We use online reviews to create social proof and encourage patients to write positive reviews to dramatically improve targeted brand reach and reputation. A good healthcare provider can use this as an opportunity to evaluate the patient experience and identify ways to improve its services.

    Deliver the best Patient Experience

    Any healthcare practice has to thrive with new patients and this is where many healthcare practices face big challenges. At MSDS Healthcare Marketing, we understand how important it is to stay focused on your patients. With the modern healthcare industry, it is important more than ever to create a solid marketing system that is very patient-focused. We know how busy you are, and this is why our absolute focus is on covering the things your patients want to know. Your practice needs a true marketing partner that will take care of improving the patient experience.

    Our priority is to ensure that your prospective patients find your practice when they look for more information about their healthcare needs. After all, every journey begins with a patient’s online search. It starts the moment a potential patient considers the options for healthcare services.

    Healthcare marketers ideally begin by creating a unique digital marketing solution that parallels the connection between practice and patient. This marketing solution can be used to optimize patient experience as it begins when a patient starts to form a decision and continues through appointments to post-visits. At MSDS Healthcare Marketing, we consider patient experience an ongoing cycle of a practice’s response to its patient’s connection with your brand. We can help your practice navigate each stage of the patient experience to help you cultivate a lasting relationship with your patients. We will guide you throughout the entire consumer journey so that you can win over new patients, help meet their needs, drive loyalty and retain them as patients for life. By elevating your focus beyond marketing, you can rest assured that your practice can share years of consistent and trusted care to your patients. We effectively designed our very own personalized marketing solutions, which is why we get successful results that enhance the patient experience.

    As patients increasingly turn to search engines to find the best option that meets their healthcare needs, this means a potentially incredible opportunity for your business. We will help you grow your practice website by becoming the trusted source of valuable health information that’s beneficial to the patients you serve (or wish to serve).

    Prospective patients find about you online through reviews, rating, social comments and other similar methods. Numerous studies show that patients are using online review sites to research healthcare providers. Our service helps you get more patient reviews to cultivate your online presence and shape your patient’s attitude.

    An optimized website increases your chance of converting your website visitors into new and loyal patients. To make sure that your website serves its main purpose, there are strategies that should be tapped to convert your website visitors into patients. We will help you strategize, optimize and implement best practices and proven techniques to improve your conversion rates.

    Prior to their appointment, patients are looking for convenience. We have technology tools to provide convenient options that will complement your practice’s services and enhance the patient experience. We send patients pre-appointment reminders to help in reducing no-shows.

    During consultation, patients are happy to learn more about their health while they’re in your clinic. We can assist you in recommending strategies to influence patient mindsets and improve patient experience such as playing educational videos on your TV screen or letting them browse through your marketing materials while they’re waiting. Getting the relationship right and building rapport with your patients during their procedure are also some of the best ways to evoke positive experience.

    When patients are delighted after their appointment, they are likely to refer your practice to your friends as well as write reviews. Online reviews can help boost your reputation, instill trust in your existing patients and influence decision making of potential patients. We have a robust system for collecting feedback and turning positive patient experiences into impressive online reviews. After your patient’s appointment, we build up your online reviews in an appropriate, consistent and HIPAA-compliant way.

    An added value to your practice is a patient who trusts in your brand. At MSDS Healthcare Marketing, we understand that successful practices aspire to be their patient’s advocate. Our approach enables happy patients to become advocates of your practice so that you stay on top of mind when they have a need for your services.

    Case study

    When healthcare practices choose us, they don’t just receive effective marketing strategies and fresh content and creatives. We ensure that they get the results that they want. Below is an example of how we have helped a practice achieve incredible growth.

    NOVA Bariatrics is a newly established weight loss center with clinics in Irving and Arlington, TX. Dr. Mustafa Alibhai was looking to increase his patient base and establish their brand identity.

    We found that the best strategy for Dr. Alibhai’s practice was to optimize their website’s local and organic search results. By implementing our proven strategies in healthcare marketing, NOVA Bariatrics experienced an increase of 400% in website traffic in just a month. The practice’s Google search also jumped up to 587% in just a year of implementing our strategies. The weight loss clinic also received a 630% increase in call rate.

    Case study

    Created a Strong Brand Presence on Social Media and Increased WebsiteTraffic by 400% in 30 days

    Created a Strong Brand Presence on Social Media and Increased WebsiteTraffic by 400% in 30 days

    1. The goals

    • Bolster their brand presence
    • Increase conversions
    • Generate valuable content
    • Improve organic search rankings
    • Develop an active web presence in the healthcare industry

    2. The challenge

    Nova Bariatrics is a weight-loss surgical practice located in Dallas, TX. The practice president is Dr. Mustafa Alibhai, a board-certified bariatric surgeon. Though the practice has an excellent organizational resource, they struggled to have a substantial brand presence. They also struggled with maintaining a strong reputation across the major search engines.

    3. The strategy

    We began by crafting a tailored system that served as a roadmap of the patient’s complete journey. Our team at MSDS Digital Marketing mapped out the patient’s journey using their perspective at each digital touchpoint of the patient with the practice. A digital touchpoint is initiated when a potential patient searches online for a provider and continues through the booking of appointments to post-visits. We proceeded to optimize the client’s website and established an online reputation management system. We also activated the submission of online reviews in both Google and the client’s website and the visibility of NAP (Name, Address, Phone number) in the local directories. Additionally, we created an engaging social media presence, launched quality content into their website, executed an email marketing campaign, and implemented a customized appointment system. We also implemented an on-page and off-page SEO campaign focussing on the widely searched keywords.

    4. The results

    This is where our customized formula revealed its effects. By leveraging our key strategies and best practices in healthcare marketing, NOVA Bariatrics experienced an increase of 400% in website traffic within thirty days. The practice’s Google search also yielded a 587% increase in just a year of implementing our strategies. Call rate from potential patients and existing clients increased by 630%.

    Our services include

    Web design & development

    1

    Having a website for your healthcare practice is highly valuable to be able to share fact-based information and health updates. It builds credibility, and it enables you to be present 24/7. Through your online presence, it builds Brand Awareness. Once people are aware of what your services are, then there’s more room for growth once they consider it, and finally, decide to convert or become your patient. Having a website could lead to more patients, and an increase in patient retention for your business.

    Social Media Sharing and Optimization

    2

    Social Media Optimization (SMO) is implementing strategies to increase brand or product awareness by using social media channels and communities. With Social Media Optimization, it ensures a strong web presence for your healthcare practice, it increases your reach to your niche audience, it allows you to reach potential customers/clients, and it helps you stay on top of your competitors by building your brand authority with the help of Social Media Optimization (SMO).

    Paid Marketing

    3

    Paid Marketing is a strategy in which you can target your potential customers based on their interests, intent or previous interactions with the brand. It could be running ads, boosting posts, and display marketing. Advertising can truly help with brand awareness. It would be highly respected for technical and compliant healthcare and this would significantly benefit any company to become accepted as part of the industry.

    Guest Blogging

    4

    A significant way healthcare providers can boost their search engine rankings and promote their brand online is guest blogging. Guest blog posts posted on appropriate, high-authority websites will provide you with useful links back to your website and will also serve as an opportunity to demonstrate your online medical knowledge.

    Reputation Management

    5

    Reputation Management is the effort to influence what and how your audience views your brand online. The goal is to optimize your digital presence as a healthcare provider. Since the healthcare business operates on trust, it’s important to build credibility and competence through online reviews, online listings, and your website. Reputation Management is essential to help niche audiences take your expertise into consideration and finally make a conversion. We help grow those aforementioned to attract more patients, and thrive in a hyper competitive market.

    Seo services

    6

    Search Engine Optimization, in other words, optimizing your website for the top search engines. Proven SEO techniques will help you get to the top. The key justification for the use of targeted healthcare SEO by a practice or hospital is to get to the top of the search engines. In organic search, individuals can find you based on your target keywords with a sound SEO strategy. SEO can also help you to establish some authority in your specialty and in your location. In general, people trust that the first result in Google search is a reputable source of information. With SEO, your audience niche also is aware of your brand and will take it into consideration.

    Appointment Scheduling Tool and Automated Alerts

    7

    Converting leads to clients is one of a website’s most critical targets. This is where the introduction of the automated appointment scheduling widget comes into play and makes it easier for you to communicate with your lead directly. By allowing consultations to be arranged based on their own availability, it eliminates contact tension and saves all parties time. The versatility and independence of your potential customers to proactively arrange meetings with you is supported by providing an integrated appointment scheduling tool on your website. You improve the likelihood of obtaining high quality opportunities that are further down the sales funnel with your availability shown on the website around the clock. In the long term, you can close leads quicker and save time.

    Blogs

    8

    Blogs are a great content marketing strategy. Solidify your online presence by being a thought leader to your niche audience and really be able to market your practice with a unique blog. Being a thought leader means you are the go-to person to your field of expertise as a healthcare provider. Great blogging builds a strong website, and it also makes you rank higher on search engines. Blogging also gives you the opportunity for more exposure on social media channels. When potential clients go through your blogs on the website and consider it, there’s a high probability that they would become new customers. So it’s important for blogs to be relevant enough to your niche audience.

    Our services include

    Website/ Website Content

    Having a website for your healthcare practice is highly valuable to be able to share fact based information and health updates. It builds credibility, and it enables you to be present 24/7. Through your online presence, it builds Brand Awareness. Once people are aware of what your services are, then there’s more room for growth once they consider it, and finally decide to convert or become your patient. Having a website could lead to more patients, and an increase in patient retention for your business.

    Social Media Optimization

    Social Media Optimization (SMO) is implementing strategies to increase brand or product awareness by using social media channels and communities. With Social Media Optimization, it ensures a strong web presence for your healthcare practice, it increases your reach to your niche audience, it allows you to reach potential customers/clients, and it helps you stay on top of your competitors by building your brand authority with the help of Social Media Optimization (SMO).

    Guest Blogging

    A significant way healthcare providers can boost their search engine rankings and promote their brand online is guest blogging. Guest blog posts posted on appropriate, high-authority websites will provide you with useful links back to your website and will also serve as an opportunity to demonstrate your online medical knowledge.

    Paid Marketing

    Paid Marketing is a strategy in which you can target your potential customers based on their interests, intent or previous interactions with the brand. It could be running ads, boosting posts, and display marketing. Advertising can truly help with brand awareness. It would be highly respected for technical and compliant healthcare and this would significantly benefit any company to become accepted as part of the industry.

    Blogs

    Blogs are a great content marketing strategy. Solidify your online presence by being a thought leader to your niche audience and really be able to market your practice with a unique blog. Being a thought leader means you are the go-to person to your field of expertise as a healthcare provider. Great blogging builds a strong website, and it also makes you rank higher on search engines. Blogging also gives you the opportunity for more exposure on social media channels. When potential clients go through your blogs on the website and consider it, there’s a high probability that they would become new customers. So it’s important for blogs to be relevant enough to your niche audience.

    Search Engine Optimization

    Search Engine Optimization, in other words, optimizing your website for the top search engines. Proven SEO techniques will help you get to the top. The key justification for the use of targeted healthcare SEO by a practice or hospital is to get to the top of the search engines. In organic search, individuals can find you based on your target keywords with a sound SEO strategy. SEO can also help you to establish some authority in your specialty and in your location. In general, people trust that the first result in Google search is a reputable source of information. With SEO, your audience niche also is aware of your brand and will take it into consideration.

    Reputation Management

    Reputation Management is the effort to influence what and how your audience views your brand online. The goal is to optimize your digital presence as a healthcare provider. Since the healthcare business operates on trust, it’s important to build credibility and competence through online reviews, online listings, and your website. Reputation Management is essential to help niche audiences take your expertise into consideration and finally make a conversion. We help grow those aforementioned to attract more patients, and thrive in a hyper competitive market.

    Appointment Scheduling Tool and Automated Alerts

    Converting leads to clients is one of a website’s most critical targets. This is where the introduction of the automated appointment scheduling widget comes into play and makes it easier for you to communicate with your lead directly. By allowing consultations to be arranged based on their own availability, it eliminates contact tension and saves all parties time. The versatility and independence of your potential customers to proactively arrange meetings with you is supported by providing an integrated appointment scheduling tool on your website. You improve the likelihood of obtaining high quality opportunities that are further down the sales funnel with your availability shown on the website around the clock. In the long term, you can close leads quicker and save time.

    Value offers

    Packages Standard Aggressive Industry leader
    Website
    Social Media Optimization

    3 days/week
    (2 platforms)

    3 days/week
    (2 platforms)

    3 days/week
    (2 platforms)

    Blogs

    2 blogs
    (1X 1800 words)
    (1X 1200 word)

    4 blogs
    (1X 1800 words)
    (1X 1200 word)

    6 blogs
    (1X 1800 words)
    (1X 1200 word)

    Reputation management
    Website Content

    6 pages
    Home / About Us / Services /
    Testimonials / Book Appointment / Blogs

    6 pages
    Home / About Us / Services /
    Testimonials / Book Appointment / Blogs

    6 pages
    Home / About Us / Services /
    Testimonials / Book Appointment / Blogs

    Search engine optimization

    5 focus keywords

    20 focus keyword

    50 focus keyword

    Auto Appointments & Alert system
    Social media boosting
    Guest blogging

    1 blog (1X 1800 words)

    Reports

    Monthly Detail Report

    Monthly Detail Report and Weekly updates

    Monthly Detail Report and Weekly updates

    Support

    Email and Chat

    Email, Chat, Call Support in office hours

    Email, Chat, Call Support in office hours

    Contracts

    No Contracts *

    No Contracts *

    No Contracts *

    Setup Fee

    No Setup Fee

    No Setup Fee

    No Setup Fee

    Monthly price/=

    Our value: $849
    Avg market value: $1940

    Our value: $949
    Avg market value: $2760

    Our value: $1549
    Avg market value: $3510

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